Restraint Essay -- essays research papers

Limitation      Restraint is a significant thought in Joseph Conrad’s Heart of Darkness. Limitation continually impacts the choices individuals make. Kurtz’s absence of limitation murders him, while Marlow’s restriction spares and keeps him from turning out to resemble Kurtz. Kurtz is a man who â€Å"[kicks] himself free of the earth† (Conrad, 61). He doesn't have loyalty to anybody but to himself. Kurtz’s nonappearance of restriction exists since he holds a robust force in an un-edified nation. Restriction is influenced by three components; force, desire, and his environmental factors. Kurtz’s show of limitation is a prime model that epitomizes the effect of these three factors on restriction.      Kurtz was not generally the force hungry man depicted in Conrad’s book. As indicated by his Intended, Kurtz was an appreciated man who had a â€Å"generous heart† and a â€Å"noble mind† (Conrad, 70). Be that as it may, after his undertaking into Africa, he turned into a changed man; a â€Å"insoluble problem† (Conrad, 50). The new Kurtz â€Å"[kicks] the very earth to pieces† (Conrad, 61). â€Å"Let us state †nerves, [go] wrong, and [causes] him to manage at certain 12 PM moves finishing with unspeakable rites† (Conrad, 45). He has dropped all sense and ethical quality and keeps on living on as indicated by his different desires.      Kurtz initially goes to Africa so as to procure a living by gathering ivory. His monstrous accumulation of ivory surpasses those of different men set up. In spite of the fact that the regions...

Postive Psychology Essay Example | Topics and Well Written Essays - 750 words

Postive Psychology - Essay Example Network Alliance for Responsibility, Empowerment and Safety program was created. This program includes one worker to regulate low-level grown-up guilty parties who perform court-requested network administration. This program has cut more than 50-weeded parcels; filled several 30-gallon size waste packs with trash taken from canals and jettison; and diminished spray painting off of various locales of private and open property. Recruiting another Executive Director is one that will have extraordinary impact on the general public. Building up a program that would profit the residents of Houston is extremely fundamental. This program intends to set up a solid notoriety for its capacity to distinguish and take advantage of lucky breaks to help take care of extreme issues. Applying Positive Psychology standards on the proposed projects will make individuals positive and profitable people. ... PROGRAM COMPONENTS for FOUR SUBDIVISIONS INCLUDE: Otherworldly inspiration. Let us hear the finish of the entire issue: Fear God, and keep his instructions: for this is the entire obligation of man (Ecclesiastes 12:13). Individual and gathering advising, family directing, backslide counteraction, aftercare guiding, child rearing instruction, fundamental abilities preparing. Case the executives and other legitimate issues Dietary training HIV/AIDS instruction, testing and backing Emotional well-being directing (as suitable) Occupation readiness preparing and help Recreational exercises Lodging referrals Scholarly upgrade, including mentoring. Aptitude improvement Educational plan based care groups Instructive introductions and proficiency improvement Advancement including PC preparing, soccer group and different games group, team promoters, move, expressions and music programs. Network association, including introductions by network pioneers and sports figures just as volunteer exercises what's more, Children's administrations End Applying Positive Psychology standards on the proposed projects will make individuals positive and gainful people. The primary segment remembered for the program is Otherworldly Motivation, and one of the standards of Positive Psychology is that Solitary inborn strictness is related with constructive emotional well-being. So as the Executive Director, I will ensure that every individual will know the genuine significance of otherworldliness and its significant effect in the lives of individuals in the general public. Life starts when you know the importance of life. Individuals battle to discover the quintessence of life and profound inspiration is one of the responses to that. Learned people thrive not just in information and

Blog Archive B-School Chart of the Week Job Searching Overseas

Blog Archive B-School Chart of the Week Job Searching Overseas Finding international job opportunities may be more challenging than finding domestic ones, but business school offers candidates a clear-cut advantage. MBA students can recruit with top global firms on campus or try their hand at an “off-grounds” search by identifying positions on their own and leveraging their business school’s brand. The MBA credential can be very helpful in opening doors (particularly if the school enjoys a strong reputation in a desired region), and both international classmates and alumni around the world are  part of the schools greater network, facilitating connections and opportunities. Although a relatively small percentage of total graduates take jobs abroad (at the higher end, 20.4% in Wharton’s Class of 2013), plenty of opportunity exists, and many top-ranked schools have been expanding their footprints globally. For example, Wharton placed 8.3% of its 2013 graduates in Asia and 6.0% in Europe. South/Central America was the most popular international job destination for Chicago Booth MBAs, accounting for 7.4% of its Class of 2013. Applicants with an eye on working overseas should be sure to investigate their target school’s employment reports, find out which global firms recruit on campus and get a feel for how well-known the school’s brand is around the world. Share ThisTweet B-School Charts

Irony In The Cask Of Amontillado Analysis - 852 Words

Use of Irony in â€Å"The Cask of Amontillado† Set in the gloomy, damp catacombs of the Montresor home, â€Å"The Cask of Amontillado† is anything but a pleasant tale of friends conversing over wine, yet the humor added by irony would suggest otherwise. Irony is used in everyday language when someone says something the exact opposite way they mean it. This short story displays the complex way irony can be used to further the plot of a story by adding twists in the plot the audience did not see coming. Edgar Allan Poe uses the three types of irony: verbal, situational, and dramatic, in order to suggest things to the audience while also adding humor to his dark and twisted short story. These additions throughout the story foreshadow the ending and†¦show more content†¦Although the narrator boasts of such a prize, he does not have it, making the title quite ironic. The interesting choice of names for the characters is also an example, specifically with Fortunato. A character that is clearly misfortunate in his friend choice, his encounters when drunk, and his misplaced trust, the man is anything but fortunate. The italian name Fortunato means â€Å"fortunate, blessed, happy†, clearly something that Fortunato in this story is not. Poe continues to pick fun at this character, as his first encounter with Montresor happens to be as he is dressed as a court jester, essentially a clown, playing on the foolishness that Montresor feels towards him. In this story Poe uses dark situational irony to convey his narrator’s point of view with a comical and sinister twist. Because the plot of Montresor to lead Fortunato into the catacombs to kill him is only known to the audience, this is a great example of dramatic irony in the short story. It is also made known in the first line of the story that Montresor has â€Å"vowed revenge† as soon as Fortunato took it too far. This is a great example of the impending doom Fortunato has throu ghout the story but is unaware of. This dramatic irony is what makes the story so suspenseful. ItShow MoreRelatedEdgar Allan Poe s The Cask Of Amontillado1232 Words   |  5 PagesPoe’s Irony To develop the analytical paper about the text â€Å"The Cask of Amontillado† by Edgar Allan Poe, some sources will be used to support the thesis statement, which is â€Å"The author uses irony in the text to illustrate the murder of Fortunado by Montresor, who seeks salvation through death†. Also, there is going to be an analysis on the irony found in the text in relation with the story. To support this thesis, I am going to use some examples from some sources such as â€Å"Literary analysis: IronyRead MoreThe Cask of Amontialldo1026 Words   |  5 PagesNever Have Too Much Pride The insult had been done, and Montresor was out for revenge on Fortunato. Not a soul but Montresor knew what the insult may have been, but this is what makes the short story â€Å"The Cask of Amontillado† by Edgar Allan Poe. The story is about a man, Montresor, who receives a wine that Fortunato, the wine expert, is looking for. During a carnival, Montresor persuades Fortunato to take him to his personal wine cellars, located in the catacombs. Fortunato became impaired, MontresorRead MoreRole of Realism in Edagar Allan Poe ´s The Tell Tale Heart and The Cask of Amortillado1014 Words   |  5 Pagesâ€Å"The Cask of Amontillado† written by Edgar Allan Poe are dark short stories relevant to murder, revenge, and mystery. Poe writes both stories in a Gothic style in order to deal with ideas of realism. One may ask were the murders and punishments justifiable in either short story? One may also ask did Poe accurately depict realism in each story? Realism, defined as a t echnique in literature that accurately represents everyday life, is questioned in Poe’s works: â€Å"The Tell Tale Heart† and â€Å"The Cask ofRead MoreFor the Love of God, Poe! Essay1359 Words   |  6 Pagesfantastically blatant irony, one particularly stands out to me -- â€Å"The Cask of Amontillado†. This story recounts how a man called Montresor seeks revenge upon a â€Å"friend† who allegedly insulted him. In â€Å"The Cask of Amontillado†, the brilliant use of situational irony and macabre humor creates significant parallels between the plot and the author’s own strange life. From the very first sentence, â€Å"The Cask of Amontillado† is absolutely saturated with both verbal and dramatic irony. In fact, even theRead MoreThe Cask Of Amontillado By Edgar Allan Poe1575 Words   |  7 Pagesaway with it? Montresor is the murderous narrator who has committed the perfect murder in just such a tale, â€Å"The Cask of Amontillado.† Montresor plots and kills an unwary friend/foe during carnival time for motives that are unclear. The author of this tale, Edgar Allan Poe, influenced by his somewhat tragic life and one of the most influential Gothic writers, uses symbolism and irony to show the multitude of complicated motives of the narrator in his famous horror story. Upon examining Edgar AllanRead MoreLiterary Analysis Of The Cask Of Amontillado 1493 Words   |  6 PagesBrooke Womack Literary Analysis Paper Into to Literature: American I Dr. Julia Pond 12 October 2017 The Cask of Amontillado The Cask of Amontillado is a tale of terror written by Edgar Allen Poe. This short story is from the point of view from Montresor’s memory. The setting of this story is in a small unnamed European city, at a local carnival and then at the catacombs under Montresor’s home, around duck. The brief synopsis of this story is about the revenge that the Montresor, the antagonistRead MoreSymbolism and Irony in The Cask of Amontillado1291 Words   |  6 Pagesstood for. Irony is like a twist or words or the opposite of what is intended. For example: Laughing at someone that just slipped and fell, then later you find yourself slipping and falling is a form of irony. Irony is found in real life situations as well as writings. Symbolism is a technique that gives authors a better story and shows objects as more than what they are. They use techniques like this to catch the reader’s attention. In the short story The Cask of Amontillado a man thatRead MoreReflection of â€Å"The Cask of Amontillado†1682 Words   |  7 Pagesof â€Å"The Cask of Amontillado† Edgar Allan Poe was a very dark, dramatic writer. All of his stories require the audience to reread his works of art. There are so many elements incorporated into his stories that it would be impossible to understand them all after one reading. His stories drip with irony and reveal mysteries in an interesting way. He writes his stories in a way that engages the mind and questions character. One of his most famous short stories is â€Å"The Cask of Amontillado†. ThisRead MoreRevenge in Edgar Allan Poes The Cask of Amontillad Essay1395 Words   |  6 PagesRevenge in Edgar Allan Poes The Cask of Amontillado In the story The Cask of Amontillado by Edgar Allan Poe, he writes about a man named Montressor who for some reason (one that we do not know) vows revenge on a well respected and even feared guy named Fortunato, to better understand the story though you will want to know about the author Edgar Allen Poe. Edgar Allen Poe has been a hugeRead Moreâ€Å"The Cask of Amontillado† Essay1543 Words   |  7 PagesI cannot begin talking about â€Å"The Cask of Amontillado† without first mentioning its author, Mr. Edgar Allen Poe and his unique style of writing. Poe’s style of writing is described as â€Å"Dark Gothic.† Poe uses irony to create a comedic effect which only foreshadows the horror ahead; his short story writing still giving readers the full effect of the story; Poe felt a story should be read in one sitting, with each event occurring in order keeping with the storyline as he states in his essay â€Å"The

Lord Of The Flies By William Golding - 1022 Words

In the novel Lord of the Flies, William Golding emphasizes the essential values of a democracy to the people on the island through Ralph’s democratic leadership style and goals and Jack’s controlling and manipulative. These two leaders of the tribes draw a parallel reflection on the two leaders of World War Two, Franklin D. Roosevelt and Adolf Hitler. Lord of the Flies beings with a plane crash in the middle of the ocean; the boys are left alone on an island without any adults, fending for their lives. Ralph steps up after being elected leader, but Jack declares himself the leader of the hunting tribe and ends up recruiting most of the boys to transfer into his group using paranoia and abuse. Throughout the book, the boys lose their grip on humanity, civilization, and morality leading to deaths of some of the boys and the struggle to keep a democratic society to survive the island until rescue. Similarities can be seen between Ralph and Roosevelt as well as between Jack and Hitler throughout Lord of the Flies. Elected in 1933 as a democratic president, Franklin D. Roosevelt was a hopeful and promising presence for many Americans through the Great Depression. Over thirteen million people were unemployed. In the first inaugural address to be widely broadcast on the radio, Roosevelt boldly declared that â€Å"The only thing we have to fear is fear itself.† He first began by closing banks for several days as he started The New Deal. This gave economic relief to workers, farmers, andShow MoreRelatedLord Of The Flies By William Golding869 Words   |  4 PagesLord of the Flies Psychology Sometimes people wear fake personas like a cloak over their shoulders, used to hide what is really underneath. This harsh reality is witnessed in William Golding’s classic Lord of the Flies, a novel that is famous for not only its sickening plot, but also for the emotional breakdowns all of its characters experience. These issues are akin to those shown in certain real-world psychological experiments. A summary of Golding’s Lord of the Flies, combined with the evidenceRead MoreThe Lord Of The Flies By William Golding1347 Words   |  6 Pages The theme of The Lord of the Flies, by William Golding, is the reason society is flawed is because people are flawed. Although Piggy is knowledgeable, he has many flaws including his laziness and physical inabilities. Ralph is an authority seeker. He sets rules and laws, yet does little to enforce them. Ralph wants to be the ruler, without doing the work to enforce his laws. Jack is persistent. He is rude, harsh and violent in or der to get what he wants. He wants to be supreme. Piggy’s flaws areRead MoreLord Of The Flies By William Golding1123 Words   |  5 PagesIn the novel Lord of The Flies by William Golding, the characters Ralph, Piggy, and Jack represent important World War II leaders Franklin Roosevelt, Adolf Hitler, and Winston Churchill. Golding, who had served in World War II, was well aware of the savagery created, and used it to base his book on. Ralph represents Franklin Roosevelt , Jack represents Adolf Hitler, and Piggy represents Winston Churchill. Ralph being of the novel’s main protagonist is important in the outcome of the story becauseRead MoreThe Lord Of The Flies By William Golding1065 Words   |  5 PagesThe Lord of the Flies Essay The Lord of the Flies written by William Golding and published on September 17, 1954 is a story told about a group of stranded boys and their fight for survival against the wilderness and themselves. In this story many signs of symbolism are used by Golding to point out certain aspects of society that Golding thought strongly of. This story on first read may just seem to be a survival- esque piece of literature but, on a deeper look one can find Golding’s true motiveRead MoreLord of The Flies by William Golding619 Words   |  2 PagesGovernments are no different; they fight for power just like the rest of us do. They just do it on a much bigger scale. Qualities from Oligarchy, Totalitarianism, Democracy, Dictatorship, and Anarchy governments are used in several parts of Lord of The Flies that represent different characters and different situations. An Oligarchy is a small group of people having control of a country or organization. A Totalitarianism government is a form of government that permits no individual freedom and thatRead MoreThe Lord of the Flies by William Golding1306 Words   |  5 PagesIn The Lord of the Flies, William Golding creates a microcosm that appears to be a utopia after he discharged from the British Royal Navy following World War II. After an emergency landing, Golding places a diverse group of boys on the island that soon turns out to be anything but utopia. The island the boys are on turns out to be an allegorical dystopia with inadequate conditions (Bryfonski 22). The boys reject all lessons they learned from their prior British society, and they turn towards theirRead MoreLord of the Flies by William Golding932 Words   |  4 Pagesdiscussing two particular themes from a novel called Lord of the Flies by William Golding. Lord of the Flies was written in 1954 after World War II. Ruler of the Flies is a purposeful anecdote about something that many readers can’t really describe. Individuals cant choose precisely what. Its either about the inalienable underhanded of man, or mental battle, or religion, or personal inclination, or the creators emotions on war; however William Golding was in the Navy throughout World War II, or perhapsRead MoreLord Of The Flies By William Golding1383 Words   |  6 PagesAccording to Lord of the Flies is still a Blueprint for Savagery by Eleanor Learmonth and Jenny Tabakoff, the words â€Å"I’m afraid. Of us† first appeared in Golding’s novel 60 years ago. Lord of the Flies by William Golding follows a group of schoolboys trapped on an island after a plane crash during a world war. At the beginning, they celebrate as the y have total autonomy as there are no adults around. They attempt to establish a civilization but when order collapses, they go on a journey from civilizationRead MoreLord of the Flies, by William Golding1055 Words   |  5 Pages In William Goldings Lord of the Flies a group of English school boys crash land onto an uninhabited island somewhere in the Mid Atlantic ocean. Ralph, the protagonist and also the elected leader, tries to maintain peace and avoid any calamity on the island. However, Jack is neither willing to contribute nor listen because he is jealous of Ralph and has a sickening obsession with killing boars. Ralph has some good traits that help him maintain peace and balance for a period of time. He is charismaticRead MoreLord Of The Flies By William Golding Essay1475 Words   |  6 Pages Outline Introduction Short intro for Lord of the Flies Short intro on Gangs The bullying and group mentality demonstrated in gangs has resemblances to the characters in Lord of the Flies. II. Bullying/Group mentality Gangs Drugs/Loyalty B. Lord of the flies Jack kills the pig/Jack and Ralph fight III. Effects B. Lord of the flies Jack killing the pig aftermath Violence IV. Conclusion Gangs are considered a group of people that have a common link together

My Homework - 3467 Words

Holiday Assignment On English Language S S 2. Week 1. Get an exercise book which will serve as your diary, write your daily activities and events that happened around the world during this holiday. 1 .Narrate an experience you have had or heard about which illustrates the saying: â€Å"You reap what you sow†. 2. Get a newspaper of your choice, summarize the editorial and criticize the editor’s view. Photocopy the editorial and attach it to your work 3. Using a dictionary, transcribe the words in exercise 4, page 20 of your Oral English textbook: Oral English For Secondary Schools by Nwaka Jones. 4. List 20 terms associated with Communication 5. Explain Noun Clause. Give five examples with their grammatical functions Week 2. 1.†¦show more content†¦WEEK 2 Assignment: 1. Imagine that you witnessed the bomb blast on the New Year eve at Abacha Barrack Abuja. Draw a mental picture of what you imagined happened. Write a description of a disaster. Write three paragraphs about what happened and what you saw. (200 words). 2. Read another novel of your choice and write the difficult words. Use your dictionary to find the meaning of the words. Novel to be submitted alongside the findings. 3. Using your Oral English text book study the sound /Λ/in chapter 4 and do the exercise on page 20. 4. Diary writing- Make entry of all your activities daily with dates. WEEK3 Assignment: 1. Write a letter to tell your friend about your first months at Junior Secondary school. You can use the hints below. Hints: a. Your first impression about the school b. The teachers and staff c. Your favourite subjects d. New friends that you have made e. How well you are doing Don’t forget to include: a. Your address b. The date c. A greetings and polite questions about your friend’s family d. A salutation (best wishes, love, etc.) and your name 2. Read any drama booklet list the characters and describe each character highlighting the roles each played in the development of the drama. Don’t forget to write the name of the book and the author’s name. Drama booklet to be submitted with the note. 3. Using your OralShow MoreRelatedMy Childhood With Good And Bad Emotions On Homework890 Words   |  4 Pagesor not to do their homework assignments. With so much concern from school district officials, the community, leaders of the public, and most importantly parents with our youth and homework, one would think, how did this become such an enormous issue? School work and home work have many similarities, but there are differences between the two as well. This thought came over time, after several surveys and research had been conducted. When deciding to write this essay, thoughts of my childhood emergedRead MoreThe Effects Of Homework On My Behavior1741 Words   |  7 PagesTharp (2013) guidelines and started to monitor situations that triggered my perfectionism, my thoughts, emotions and behaviour over couple of weeks. I used a thought record associated for perfectionism (Egan et al., 2010) because it allows me to write down my cognitions and behaviours associated with my perfectionism and improve the validity of the formulation. Rees, McEvoy Nathan (2005) examined the influence of homework among 60 depressed and 34 anxious individuals. Finding revealed an improvementRead MoreThe Importance Of Homework On Your Own Words1374 Words   |  6 Pagescircumstance in your own words. During the school year, homework tends to consume my life. Though the intention of homework is to help me learn, I’m eager to learn in different ways. I really want to have the time to participate in extracurricular activities, especially those related to the careers I’m interested in. I feel like these would provide me with a sense of what I’d like to major in. The conflict is my schedule. I’m still quite busy with homework and will be adding a job to the mix, so I’m notRead MoreThe Effects Of Homework On My Public School Education880 Words   |  4 Pagesback on my public school education, I recall traipsing home from school with elation. Finally, I was free from sitting, thinking, and working! Then, my mother would inquire about homework and my evening would go up in proverbial flames. Today, homework continues to be a topic of heated debate. Some believe that homework reinforces what students learn at school while others protest that the amount of work drags students down. So, what action are schools and teachers taking for or against homework? BeforeRead MoreIs Homework Harmful Or Helpful?878 Words   |  4 PagesOdera Is Homework harmful or helpful?. Homework is defined as an out of class task assigned to students to help them practice and prepare for their future. Homework has been around for a very long time. It is set and traced as a tradition of having teachers assigning work and students working on it. Parents demand that teachers require it and teachers verbally express that parents demand more of it. teachers assign homework to avail some students ameliorate their grade and pass the courseRead MoreEssay on Working Hard or Hardly Working?1729 Words   |  7 Pages What is an agreeable amount of homework for a high school student? A student might say one hour, a teacher would say three. However, neither of these ideal amounts of homework are correct as far more is given every night. Teachers do believe that this helps the student to learn on a deeper level, but it instead stresses out students on a deeper level. Because health issues, excessive stress, and loss of interest in the learning experience result from over worked high school students, schoolRead MoreThe Vital Importance of Homework680 Words   |  3 PagesEvery prosperous person has attained their goals via this privileged activity which has been practised for generations. Homework is beneficial for children of all ages; to learn new strategies and theories. All schools give homework to enrich their students learning and to prepare them for their soon to be successful futures. Vehemently, homework is an essential requirement for children, adolescents or even adults! Generally speaking, according to research (Cooper, Robinson Patall, 2006), studiesRead MoreArgumentative Essay : Sleep Deprivation768 Words   |  4 Pages Less Homework Endless hours. Sleep deprivation. Deadlines, cutoff dates and time limits. Welcome to the life of every student who has ever lived. When a class is about to end and the teacher announces the homework requirements, everybody wants to flee. â€Å"When school’s out, it should be OUT.† Homework has historically been given to students to reinforce what they learn at school and ultimately help them learn the material better. However, too much homework is not helpful, and can be counterproductiveRead MoreNegative Affects of Social Media Essay606 Words   |  3 Pagesnow I am addicted to social media. Before I was introduced to social media I did all of my homework and was one of the top students in the class. From that moment I became engage to websites such as facebook, tweeter, ooVoo and instagram. It affected my life pessimistically. For instance, these days I can’t stop checking my facebook and instagram. Furthermore, theses days I am missing lot homework on most o f my classes do to the escalating expose of social media. So due to these entire dilemma, IRead MoreMy Time At The End Of The Day797 Words   |  4 Pagesobserve where my time has gone to. Often, we hear others and ourselves say phrases like, â€Å"Where has the time gone?† Or, â€Å"Where has my day gone to?† With this exercise, I can now comprehend how I spend the majority of my time and figure out how to solve my not having enough time to do it all problem. At the end of the day, one does not have time to do everything, so we have to choose the important items on the list of to-dos. But what do you eliminate and what do you keep? As I observe my time, I notice

Issues And Trends In Communication Industry-Myassignmenthelp.Com

Question: Discuss About The Issues And Trends In Communication Industry? Answer: Introducation The advent of the Internet has disrupted the old business model for newspapers. Digitalisation, convergence and audience fragmentation, fuelled by the World Wide Web, have changed the media ecosystem and challenged established journalistic practices. As a result, traditional newspapers are experimenting with ways to keep journalism alive despite the digital evolution. Conduct research* on ONE (1) English-language online newspaper from Singapore or overseas to determine how successfully it has reinvented itself to meet the challenge posed by the digital revolution. In your research project, you must: Analyse the changing trends in the news industry, and evaluate the opportunities for and challenges faced by the news industry. (20 marks Propose a research question and select an appropriate research method to determine how successfully the online newspaper had reinvented itself to meet the challenge posed by the digital evolution. Appraise the suitability of the research method used and examine the research findings. (40 marks) Use the market model or the public sphere model, or both, to evaluate the way the online newspaper in (b) serves its audience. Prepare an action plan to recommend changes the online newspaper should make in order to reach its audience more effectively in the digital age. (40 marks) Communication Industry is a booming industry. People these days, with the advent of internet and smartphones, mostly go through online news reporting. Journalism has evolved and printing machines have become better and bigger. With the evolving technology, digital news also continues to evolve. Some of the technologies being virtual reality, automated reporting to social media experiments etc. which have only helped widen the coverage of news. About 4/10 US citizens refer to online news only (Cho, Keum Shah, 2015). An interesting and important trend in the world of online newspapers. Smart phones are becoming the preferred device instead of television sets. From 54% in 2013 the mobile news readers base had gone up to 72% in 2017. When talking about content, long form contents which are 1000 words or more attract more engaged time than short form news items. The number of readers is about the same though. Social media platforms with their uniqueness have also become a channel to read news about happenings around the globe. Pews Research has shown that that about 2/3rds of Facebook users read their news on Facebook which is about 44% in the US alone (Anderson, 2013). Online journalism has also evolved in the sense that people read their news while doing other activities online but do not leave the chance to dig deep and seek the news out. While some users may be divided on accepting the news on social media as genuine, it still is accountable for 4% of web users who trust the news a lot and about 34% say they trust it to some extent (Paulussen Harder, 2014). Earlier on, media houses produced the news and controlled its distribution channels. Nowadays platform organizations, Governments are exactly in between the readers and the reporters (Fico et al., 2013). Editors cant control their own work which circulates on various platforms. Journalists have pressure to be at the right spot at right time-be where the people are and yet what is happening to their readers is unknown to them. News reporting has evolved a lot over years. In the beginning, when people felt the need to share relevant information, they used to rely on pigeons, owls, messengers, royal drum beaters etc. With the inception of newspapers, news reporting took the form of story telling combined with critical views and inputs substantiated with proof of data. The tabloid form of news reporting followed the inverted pyramid style with priority top position provided to important news and not so important ones towards the bottom. This usually got chopped off in editing stage on basis of availability of space. Then, there is hourglass style. It enjoys the benefits of both narrative and inverted pyramid style of reporting (Craig, 2013). There is intense competition among different media conglomerates these days, the race to present the news first to an audience often even compels them to present news in a lucid manner but without manufactured views. Another reporting style David Murphy's Level-1, Level- 2, and Level-3 is well practiced these days. The research shall analyze content from 2 well-known media housesCNN International and Al-Jazeera website. The content considered for analysis is from both the websites covering Middle-East conflicts. The news article covered was recapturing Raqqa from ISIS. Below is the analysis: Al-Jazeera CNN Linguistic aspect: Headline Lead Body Words accompanying visuals (if any) Headline looked to the point and was self-explanatory. The headline gave an impression that Al Jazeera was concentrating on current turmoil. The news articles were as per quote by a rights group Amnesty International. There was no mention of leads for the story except the source at the very end of the article. The news article seemed detailed and to the point. It talked about instances at various locations which were making things difficult for Syrian army to evacuate survivors The website supplied readers with a proper map showing current ISIS strongholds which make it easier to understand the position in less time. Thereafter there were 3 other pictures showing the plight of people from Raqqa. A video had been also posted on the same page for the viewers to see and decide for themselves. The word count was about 1000 words. (Gerhards Schafer, 2014.) The Headline was easy to understand. It gave out a feeling that CNN was focusing on ordeals of survivors in Raqqa since the time offensive had begun. The news article was as per quote by Amnesty International. There was mention of their two reporters who had written the report The news article was not properly detailed on current processes being carried out for proper evacuation. There were many quotes and sources from where they had taken information. Overall the article looked a half attempt CNN article had a video that started playing by itself. It showed their two correspondents accompanying soldiers to outskirts of Raqqa with background gunshot audible. There was another video of one of the survivors and her plight with a child in tow. It was informative but did not do much justice to the cause of the article. The word count was less than 300 words. (Hellmueller Li, 2015) Structure of news story The structure of the story was that on an inverted pyramid. The structure of the story was inverted pyramid. Visuals (if any) Yes, ample pictures and videos to support the story. Location of news story Location is Raqqa city of Syria Raqqa city of Syria. News story broadcasted on a TV channel, i.e. Al-Jazeera English and CNN. Yes. Yes. For the purpose of the research, the question considered is -- what design is the best design for an online newspaper to gain maximum viewership? When we talk of online newspapers, it is important to note that a proper online newspaper got published only in 1994 post which there was an explosion of the same. Though earlier, publishers used to dilly and dally electronic dissemination of graphics and related texts, in 1994, Palo Alto Weekly was published. An important process of online newspapers is the constant struggle of publishers/editors on what best web technology to use to establish their online newspaper as popular as printed ones. To report the apparent requirement of information, genre theory has been used in the research (McGrath, 2015). Specifically, to develop empirical design base recommendation for an online newspaper. Genres keep on changing with time. They could be characterized by content, positioning, form etc. The genre rules for online newspapers are decided by publisher and audience unanimously reflected by consumption patterns. Genre awareness is actually a notion of how publishers and audience together re duce web complexity (Kopytowska, 2015). If a new site with the similar intention of that of an existing one is brought into existence, usually the characteristics are kept same and presentation is more or less suited. It is of extreme importance that users expectations are met. Earlier researches conducted on newspaper designs to be published online relied heavily on experimental designs and mostly on surveys. Research on design mostly entails information location, features of content, interactive functions etc. To gain a comprehensive understanding of the same, a qualitative research was conducted. To get data, web page analysis, based on content, form, positioning, and functionality was done. This was also to study design change genres. The study brought out various genre rules evolved post analysis of the purpose of the design of the publisher, audience recognition and value add using interview techniques as well as usability tests. To get a proper understanding of online newspaper designs, a qualitative study was done. Interviews were conducted with the editor in chiefs of nine Swedish newspapers, management and designers as well. About 153 users were also tested as part of the usability test. This was so that important information such as genre rules based on design purpose set by publishers and recognition as well as the use of audiences (Lewis, Holton Coddington, 2014). The research also covered front pages of nine Swedish online papers from 2015-2016. First from 2015 and then again in 2016. This gave an indication towards info such as genre characteristics and design changes in the genre. The first analysis was more to collect ideas and interpret respondent statements and the later one in 2016, to check on the features which sold most and gained further importance. Typically, the three reasons to approach the publishers, customers and online newspapers(Swedish) was primarily to gain knowledge on the design and usability of online newspaper publications. a. Swedish population is the 4th largest newspaper reading nation in the world and have 4th largest newspaper consumption in the world. b. Sweden has almost all its publications online versions and c. research showed that it was the fourth popular activity online which people did. Analysis started with web page analysis of the first page of all 9 online newspapers after gaining agreement from publishers of 9 Swedish newspapers. This provided access to even the customers. This helped a lot in preparing a sample of 153 users across Sweden. Post analysis of the first page, interviews were conducted with publishers. This was more to understand the logic they used in designing the page. Semi-formal structured interviews conducted with some management members, editor in chiefs and page designers was also conducted. These types of the audience were selected as there was the need to collect data which only they could shed light on mostly on d esigning and creating a design page. The interviews were recorded and later transcribed as well (von Krogh Andersson, 2016). This showed an immense trend. To conduct the usability test, newspapers were asked to float the survey on their URL itself which the audience had the option to fill and submit. Selection of answers was categorized into age, education, gender and internet usage. The sample size ultimately came down to 153. The interviews/usability test centered around customers interaction with the online newspaper, their level of interaction. The sessions usually started with a standard usability test adopting the think-aloud technique for approximately 15 minutes where the audience would analyze their own interaction level with the online paper. The interview followed a structured guide to get the answers for same questions from all respondents across Sweden. Sections from interview guide were created to match the collection of elements from the page itself. Respondents were in front of their own computers. This was so that they could show how they did certain tasks on the website and so that they could relate to the activity itself. Almost 53 interview questions which had been grouped into 5 different categories were used; (1) Steering and construction, (2) Reading favorites, (3) Layout, (4) Trademark and dependability and (5) Others. For the sake of research data collected was from 1st 3 categories only and every interview lasted for about 40 minutes. The analysis was replicated with what was done above for publishers. The results were: Content Elements There were a lot of navigation errors which customers put up like for navigating they needed to go back to home page and click on other articles always (Karlsson, Clerwall Ornebring, 2015). This was rectified, navigation was made clearer and user-friendly (Vu, 2014). Categories of news items are rather much detailed now to cater to specific choices of varied interests of customers instead of generalizing it under concise categories. More and better visual aids in form of pictures and even videos are provided. Design purpose Earlier, the purpose of the design was mostly to replicate the printed editions. Respondents said that there were never more than two clicks on a page. This was why they had to go back to the main page to browse. This changed in later editions where customers had options to go to other materials using drop down options. Audience usability review Most of the news websites were not user-friendly. Some which excelled had a good layout and customers responded that they had a good overview reading captions under different categories however for other pages it was unclear. There was a search and navigation bar right at the bottom of the page which made things difficult for them. c) When analyzing using the market model to see how the newspapers' online edition is serving the customers, it is seen that: these are private companies each presenting a product (Franklin, 2014) All audiences are consumers Present news that is popular Success is measured through popularity which helps milk profit (Ferrucci, 2015) all newspapers which are online are ultimately products, bundled with advertisements or items of interest All online newspaper agencies are answerable to stakeholders/owners (Waisbord, 2013) Recommendations which could be provided regarding the design are mostly around the same features which were taken for study, in terms of functionality/purpose, form, and layout. Certain recommendations which could be easily implemented so that the e-papers reached their audiences with better efficiency are: To use the front-page length to provide a layout of the website itself as most audiences pointed out that they returned to the home page to restart navigating to other articles. Many users usually relied on their experience of going through the printed paper while going through the front page of the online paper. Publishers do keep it longer as scrolling down gives an impression of the experience of going through an actual paper. That is also the reason why publishers also relied on the categories from printed editions when zeroing in on design-another relevance for opting for broadsheet allegory for selecting layouts A broadsheet metaphor to be used In terms of categories and divisions, the online e-paper resembled the printed versions. Even the readers loved referring to the online version of the newspaper. On an average, the general opinion is always that the online version is different than the printed version. Producers are almost always in a fix when presenting new services, unlike audiences who have no issues. It is hereby recommended to opt for broadsheet metaphor for layouts for the sake of familiarity Providing alternate options to navigate on site Since both, the publishers are audiences suffered due to this same reason, additional efforts need to be made to improve navigation on site. Good content is also characterized by proper navigation, the length of the front page needs to be utilized Ads could be made a part of the navigation banners itself To gain maximum effect advertisements are always either on top or right of the page. The navigation banner serves the purpose of navigation and nothing else. Recent news should be positioned on top recent news if placed on top shall provide audiences with an update and it would be also easier to pick for reading (Sjovaag, 2016) Providing time stamps for recent new articles by providing time stamps, again it would indicate that the news is recent and customers would be drawn to it A single search facility for finding archived and current articles Some people are not even aware of such a button but there are few audience members who use the search facility and the remaining find it problematic. Confusion around this was this that certain newspapers did not place the current articles under archive till the next day. The search mostly yielded no results in case the new belonged to the same day. If mostly, newspapers followed the policy of keeping even current articles under archive then a lot of confusion could be avoided. Also, it must be placed in a position where it could be seen easily Post adoption of a genre perspective on the design aspect of online newspapers, a set of design recommendations could be arrived at. This sort of perspective on design exposed the consumers outlooks of the genre. It also facilitated the designers of online newspapers to work upon the awareness of genre by refining its characteristics. The outcomes should be essentially viewed as a phase in the development of the online newspapers stages to becoming popular and familiar to customers. As part of the research, the usability test and the interviews that were conducted revealed a lot about the features of the sites which were being used but meant for a separate purpose. Example the headers, navigation items etc. The research helped reveal the features which were problematic as per audience and exactly the problem with it. Example search bar, also the fact that the search bar did not yield current news under archive. The rules of the genre hence were revealed were mostly drawn from expressions and/or engagements illuminating how publishers and audience, each relied on the same feature to fulfill their own purposes (Andersson Wadbring, 2015). For e.g. to give and get a familiar frame of reference. The analysis also revealed how the features were different from their previous versions. Since each of the sites differed in features, the research helped shed light on what audiences thought. This was analyzed considering their responses (Nilsson Wadbring, 2015). The process turned out to be beneficial. For case, the research revealed that the audiences of the online newspapers could easily differentiate the value of a particular news item by simply observing the headings, puffs etc. They also noticed that on a single page itself, there seemed to be many items of same ranked value. The 2015 analysis indicated towards the features which were crucial and later on, the same features had gained a lot of d ominance, for example positioning of recent news articles on top owing to factors such as, e.g. news appraisal. Research conducted later indicated that the position importance was directly proportional to the length of the front page. To rethink about taking a genre viewpoint of the design so as to, drive recommendations on design, succeed at making more of a universal guideline when designing sections of genres of online newspapers. Several studies have pointed out that user-friendly and language of users themselves should be used. Some of the recommendations provided above such as navigation pointers, broadsheet metaphor etc. to be used are the same concept. The limitation is that the recommendations only apply to the genre of online newspapers, hence; they have a narrow applicability. For further efficacy, more research could be conducted which could elaborate on proposed design commendations. This could be genre specific in collective collaboration with audiences and publishers. Such a study would also explicate the development story which could be genre based. Keeping the genre based perspectives stable, further designs could be developed over time so as to, present the articles in the best possible presentat ion format for audience consumption. References Anderson, C. W. (2013).Rebuilding the news: Metropolitan journalism in the digital age. Temple University. Waisbord, S. (2013).Reinventing professionalism: Journalism and news in global perspective. John Wiley Sons. Journals Craig, R. (2013).News writing and reporting: The complete guide for today's journalist. Oxford University Press. Cho, J., Keum, H., Shah, D. V. (2015). News consumers, opinion leaders, and citizen consumers: Moderators of the consumptionparticipation link.Journalism Mass Communication Quarterly,92(1), 161-178. Gerhards, J., Schfer, M. S. (2014). International terrorism, domestic coverage? How terrorist attacks are presented in the news of CNN, Al Jazeera, the BBC, and ARD.International Communication Gazette,76(1), 3-26. Hellmueller, L., Li, Y. (2015). Contest over content: A longitudinal study of the CNN iReport effect on the journalistic field.Journalism Practice,9(5), 617-633. Fico, F., Lacy, S., Wildman, S. S., Baldwin, T., Bergan, D., Zube, P. (2013). Citizen journalism sites as information substitutes and complements for United States newspaper coverage of local governments.Digital Journalism,1(1), 152-168 Paulussen, S., Harder, R. A. (2014). Social media references in newspapers: Facebook, Twitter and YouTube as sources in newspaper journalism.Journalism Practice,8(5), 542-551. Lewis, S. C., Holton, A. E., Coddington, M. (2014). Reciprocal journalism: A concept of mutual exchange between journalists and audiences.Journalism Practice,8(2), 229-241. Kopytowska, M. (2015). Covering conflict: between universality and cultural specificity in news discourse, genre and journalistic style.International Review of Pragmatics,7(2), 308-339. Franklin, B. (2014). The Future of Journalism: In an age of digital media and economic uncertainty. Andersson, U., Wadbring, I. (2015). Public interest or self-interest? How journalism attracts future journalists.Journal of Media Practice,16(2), 126-138. Ferrucci, P. (2015). Public journalism no more: The digitally native news nonprofit and public service journalism.Journalism,16(7), 904-919. Vu, H. T. (2014). The online audience as gatekeeper: The influence of reader metrics on news editorial selection.Journalism,15(8), 1094-1110. von Krogh, T., Andersson, U. (2016). Reading Patterns in Print and Online Newspapers: The case of the Swedish local morning paper VLT and online news site vlt. se.Digital Journalism,4(8), 1058-1072. Karlsson, M., Clerwall, C., rnebring, H. (2015). Hyperlinking practices in Swedish online news 20072013: the rise, fall, and stagnation of hyperlinking as a journalistic tool.Information, Communication Society,18(7), 847-863. Sjvaag, H. (2016). Introducing the Paywall: A case study of content changes in three online newspapers.Journalism Practice,10(3), 304-322. Nilsson, M., Wadbring, I. (2015). Not Good Enough.Journalism Practice, 1-18.

Women In Combat (1962 words) Essay Example For Students

Women In Combat (1962 words) Essay Women In CombatWomen in CombatIn the 1970s, the services traditional attitude toward women was challenged; change was forced upon a reluctant establishment (Holm, 198). The decision to end the draft was the catalyst to such change. This decision allowed for womens participation in the armed forces in unprecedented numbers. The United States Armed Forces have more female numbers than any other nation in the world, both in actual numbers and in percentages (Holm, 1982). The drive for an all-volunteer force, along with an ?aggressive tide of feminism? and congressional passage of the equal rights Amendments led to a gradual shift in the role and status of women in the military (Holm, 1982). In todays military, women were no longer confined to traditional roles in the medical and administrative fields. Almost all military job categories and military occupational specialties (MOS) have been opened to women. They now repair tanks, warplanes, and intercontinental ballistic missiles (ICBMs). They serve on naval vessels that deploy to service ships and submarines of the operational fleet and on Coast Guard cutters operating off United States shores. They serve on missile crews, operate heavy equipment, and direct air traffic. They also provide essential support to combat troops in the field (Holm, 1982). It appears that women have been integrated into practically every aspect of the military; yet there are some jobs that remain closed to them, namely-direct combat specialties (Holm, 1982; Goldman, 1982). It is over these residual exclusions that controversy rages. We will write a custom essay on Women In Combat (1962 words) specifically for you for only $16.38 $13.9/page Order now Technically, women are barred by low or policy from what is defined in narrow terms as ?combat?. Each of the United States Armed Services excludes females from active Combat. The nature and extent of the exclusion varies with each service. Yet, many argue that the distinction between combat and non-combat becomes blurred in the context of women warfare (Gilder, 1979; Holm, 1982, Goldman, 1982). In actually, many women are assigned to jabs that will expose them to enemy attack, and this has been openly acknowledged by the top Pentagon officials (Women in combat-closer than you think, 1980). The United States Army has also recognized that women would be deployed in combat zones as an inevitable consequence of their assignments. This was confirmed in the following statement made by then Army Chief of Staff, General Bernad W. Rogers: ?Some people believe that women soldiers will not be deployed in the event of hostilities: that they are only to be part-time soldiers here in peace, gone i n war. Women are an essential part of the force; they will deploy with their units and they will serve in the skills in which they have been trained? (Holm, 1982, p. 286). It appears that the combat exclusion policy does not realistically exclude women from combat, and it seems the militarys reliance on women is increasing. Schneider (1988) conducted interviews with women in traditionally male jobs, asking them what they felt their status would become if a war broke out. In general, they believed that they could not and would not be removed in combat situation? (p. 162). The following was taken from two of these interviews. ?Ive already asked,? said a first flight engineer on a C-5, what happens if Im sitting on alert in Europe somewhere and something really happens? Does that mean that they dont have a legal crew anymore because the engineer cant go A Coast Guard female lieutenant had this to say: I was the trained CIC officer, responsible for the combat information center. Along with a team of radar men, CIC must plot all enemy and friendly forces and advise the bridge of such things as incoming missiles?. Im the one thats used to working with these guys. That was the purpose of sending us through that simulated training, so that we could get used to working together as a team. What would they do? They couldnt just fly me off and stick somebody else in there? (Schneider, 1988, p.162). .u60772c370f5e9e0dfc59416a269476da , .u60772c370f5e9e0dfc59416a269476da .postImageUrl , .u60772c370f5e9e0dfc59416a269476da .centered-text-area { min-height: 80px; position: relative; } .u60772c370f5e9e0dfc59416a269476da , .u60772c370f5e9e0dfc59416a269476da:hover , .u60772c370f5e9e0dfc59416a269476da:visited , .u60772c370f5e9e0dfc59416a269476da:active { border:0!important; } .u60772c370f5e9e0dfc59416a269476da .clearfix:after { content: ""; display: table; clear: both; } .u60772c370f5e9e0dfc59416a269476da { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u60772c370f5e9e0dfc59416a269476da:active , .u60772c370f5e9e0dfc59416a269476da:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u60772c370f5e9e0dfc59416a269476da .centered-text-area { width: 100%; position: relative ; } .u60772c370f5e9e0dfc59416a269476da .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u60772c370f5e9e0dfc59416a269476da .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u60772c370f5e9e0dfc59416a269476da .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u60772c370f5e9e0dfc59416a269476da:hover .ctaButton { background-color: #34495E!important; } .u60772c370f5e9e0dfc59416a269476da .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u60772c370f5e9e0dfc59416a269476da .u60772c370f5e9e0dfc59416a269476da-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u60772c370f5e9e0dfc59416a269476da:after { content: ""; display: block; clear: both; } READ: Al Gore: Presidential Candidate EssayIt appears that the United States military is in a position where women are so fully and flexibly involved in the organizational structure, that in a war, it would be very difficult to separate them out. Yet, there are those who feel those women are not physically

Antebellum Reform Movements essays

Antebellum Reform Movements essays The Antebellum era or the Pre-Civil War period was known for many reform movements. The society at the time was experiencing a major change. Many movements such as the Transcendentalism and the Second Great Awakening inspired many intellectuals. These people are given the knowledge and the courage to fight for many things in society that were unfortunately looked down on in the past. These reforms were meant to rectify conditions that were considered inhumane and evil. Inspired by the Second Great Awakening, an optimistic spirit permeated public awareness of the underprivileged and the unfortunate. Those associated with improving the life of the society were known as humanitarians. Many reformers and humanitarians strived for success with their reforms. However, there were always those that frowned upon the new changes in society. From both sides, these reform movements have reflected both optimistic and pessimistic views of human nature and society. Before the Antebellum era, many women were denied many rights. After a marriage, the husband had legal rights to control all of his wifes property, earnings, and children. Also, women were kept away from owning property, learning higher education, and participating in civil and political events. The womens rights movement officially began in 1848, when Elizabeth Cady Stanton and Lucretia Mott organized the Seneca Falls Convention in New York. This convention addressed the inequalities of gender difference among many events especially marriage. Additionally, in the mid 1850s, Susan B. Anthony and the Grimke Sisters joined the crusade for womens rights by pushing for suffrage which later came true with the adopting of the 19th Amendment in 1920. Later, women were able to attend school with the help of other reformers. The womens reform movement had shown many optimistic views within the society. Because of the reform movement, it showed that equalit...

Social Media Essay Example | Topics and Well Written Essays - 1250 words - 5

Social Media - Essay Example The costs of advertising through social media are quite less and the effects far reaching. This is the reason that it has become the most preferred source of marketing for the companies today. Today, the marketers have to devise new marketing strategies to fulfill the need of modern media. Earlier they used to spend millions in their marketing budget so as to make sure that their product is the one that is recognized. The strategies today focus more on being customer centric. The organizations today have to keep in mind the needs of customers and say goodbye to their â€Å"I† attitude. Nowadays there is an increased awareness of social media among the public and this is the major driving force behind the change of the focus of the companies which are using it now in mainstream. The cost effectiveness and satisfaction of the customer today is more important than just selling the product. The use of general advertisement in order to attract people towards a product has now becom e outdated as many new ways have been evolved. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. The marketers today can benefit from the subliminal effect to employ innovative and ideas of advertisements with an element of fun in between radio programs or the programs most watched by the public. Facebook and other similar social sites have become quite popular among the general masses and hence their use as the new marketing medium. Such a strategy may be helpful in making a customer think about buying a product more rigorously. Even, the credibility of a product is enhanced if the products are being featured in between some famous shows. The knowledge of a product will also be increased through sending out promotional offers on people’s cell phones. In this way, a large population can be targ eted at limited cost. The product can also turn out to be a frontline commodity through advertisement campaigns on Facebook, Twitter or My Space. Presently, the QUALITY is not sufficient as it was in the previous years. BUZZ is the only thing that is of importance today and can bring the product to the frontline (O'Guinn, 2005). Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision. If a product has to succeed in the market the most important thing to be kept in mind for the sale of product is the marketing channel. Marketing organization is an independent organization that works in collaboration to provide benefit to the producer which could not be gained by the producer if he is working alone. To target the market directly is a critical task for the producer to achieve; moreover it increases the price of the product. Therefore, there arises a need of market intermediaries which facilitate the reduction of cost of pulling the customers towards a product. The choice of marketing channel is affected by a number of factors such as pricing, advertising and distribution channel. Efficiency can be achieved through use of effective marketing channels. They enable the appearance of the products as â€Å"tailor made† for the consumers and the new product takes a customer oriented outlook. The strategy

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Analyse the global supply chain of the company - Essay Example As per the five forces analysis, there is intense competitive rivalry present within the industry along with high bargaining power of suppliers. The core competency of the firm is its high quality product with exceptional customer service. According to game theory, the company can gain temporary advantage through focusing on unique selling proposition and staying aligned with customer demand of Lithuania. Dunning’s Eclectic paradigm is such theoretical framework that helps to define competitive advantage gained by a company. It states that monopolistic advantage supports a firm operating abroad to overcome prevalent disadvantages in foreign markets. There are two forms of advantages as per this paradigm such as location advantage and ownership advantage. Learning theories highlight psychic distance paradox as proposed by Lane and O’Grady. According to this theory, there exist some features in host country and operating country which facilitates business operations or re sults into complete failure (Ulwick, 2005). On the other hand, network theory indicates that commitment and trust are critical aspects for achieving success and growth. Learning and trust are further complimented by commitment, risk, control and uncertainty. Figure 2 clearly states that there are four kinds of strategy which can be chosen by a company in terms of business strategic implementation. As per figure two there are four strategies based on local responsiveness pressure and cost reduction pressure. They are global standardization strategy, transnational strategy, international strategy and localization strategy. In case of Starbucks the best strategy which can be incorporated is internationalization strategy. This would enable the firm to expand over larger geographical area and acquire high profit margins. International strategy is all about implementing best possible strategy to establish a strong market position in foreign country. The four possible international

Trickledown Theory Of Harajuku Cultural Studies Essay

Trickledown Theory Of Harajuku Cultural Studies Essay Change in fashion has repeatedly been explained as a trickle-down result of class replication followed by class repugnance. But wearing the latest style is no longer a dispensation that is reserved only for the upper strata. The drastic change in fashion cannot be stated as a straightforward progression of transmission from the elites to the masses. Some studies have made an accessible alternate model where sub cultural innovations bubble-up in anticipation of them being adapted by emulating marketable bodies. According to studies fashion is not something that can be promoted in an artificial manner which gives a commercial aspect to the new trends that have just come in the market. The relationship between fashion and so-called anti-fashion is a recurrently dialectical one and therefore there is no coherence in fashion mainstream. There are some trickle downs and bubble ups theories that happen which sometimes moves horizontally or sometimes they just remain where they are despite the difference in culture, class, lifestyle or age groups. Tastes are not purely dictated and we should acknowledge the complexity and idiosyncratic sensual significance of material things in peoples lives. People invest on clothes with both individual and collective facets of identity, memory and imagination. Beyond social competition, fashion comes from the primal pleasures of recital, amusement, foundation and annihilation. On Shibuya Street The hefty traffic and Shibuya are associated in its history. Shibuya was a diminutive village in Edo period, positioned at the Western edge of Central Tokyo. Because of this location, Shibuya Station on spherical Yamate Line also became the terminal for a subway line to Ginza, a railway to Yokohama and numerous additional railways. Shibuya urbanized with the railways and traffic. The railway companies also made Shibuya a well accepted shopping town. In 1934, an enormous railway company called- Tokyu Group first built the foremost department store here. This is the company which attracted many consumers who used to merely overtake Shibuya to shop at Ginza. In 1968, its rival Seibu Railway Group opened Seibu Department Store. They also opened PARCO for younger customers in 1973. Tokyu Group retaliated back by opening Tokyu Hands in 1978. This kept on happening for years and this is the way that Japan fought amongst itself to come out to be todays most sought after countries for fashion. In the streets of shibuya, a very distinct street in Japan, where fashion is at its peak and it proves to be one of the most amazing spots to be in if you are in search for the Japanese culture and how the youth of Japan have taken their history forward. There are a lot of department stores in shibuya here teenagers in group flock around every day. This hub is lively and full of energy due to the fashion carried out here. The area of shibuya is targeted towards younger generations unlike, the other parts, which are known for being wild and quirky. This area also carries forward the tag of being one of the safest shopping destinations which boosts a lot of energy in the people who come to shop there. This street is also famously known to be an environmentally clean area and a place to be when in Japan. Shibuya street fashion is one of the most fashionable, energetic, modern, and a stylish street which offers the latest trends which are creative and very well thought of. It is one of the most sorted out streets after the Harajuku Street and is also considered youthful in nature and one can easily mingle in with the crowd and be a part of them. Ganguro fashion which prominently hit the streets of Japan in 1990s had initially hit the streets of shibuya and this fashion was a new rage on its street till another decade. This fashion was just like punk which is like a legendary fashion in itself but which mutated in the form of other new style as years passed by. This trend was popular amongst the younger teenagers and young ladies in their 20s who would dye their hair blonde or orange in colour along with a deep tan and white concealer which was often used as a lipstick. On the streets of shibuya this fashion died away but newer trends kept following it with a tinge of Ganguro attitude yet attached to it. The newer fashions stuck to the basic foundation of the Ganguro fashion which was purely based on freedom and strength. The fashion in the shibuya districts are just not a focus on about being extreme in nature but it is also about the amalgamation of styles and just like how they see life to static rather than just being con stant. This street is always looking for something which has a creative aspect and a tinge of novelty in the ideas they put forward in the market. One of the most important places in the Shibuya Street is the 109, a fashion building which caters to amazingly youthful and stylish teenagers and attracts crowds easily. The most daring and wild sides of the street are boutiques like candy, centre Gai and Koen Dori which bring out an energizing vibe which is pleasingly attracting the youth. The most interesting part of visiting this street is that it will make both overtly fashionable and less fashionable people feel alike with rich and energetic youthful vibe inside them when they are on the street. Along with these people are the alternative fashion minded gurus who would like to keep to themselves and also dress likewise. Shibuya is known for rekindling the spirit within the youth through their fashion which is carefree and above all a very individualistic in nature. The center of youth fashion and culture the most spectacular thing that happens on this street is at the intersection of the four roads that go to the fashionable and stylish clothes shops. There are people walking in from all directions when the lights go green but the most surprising thing is that no one ever bumps into another person. This fact has been mentioned here purely to suggest that despite of the hysterical movements of people towards each other there are well thought of precautions which the Japanese government has taken and thus this fact has probably amazed me everything is planned, not just fashion. Shibuya is a convenient place to admittance from all directions, and today it is the most important hangout spots amongst youths. The students who live near this street and also the other youths of Japan make the most of this place by experimenting with fashions and cosmetics along with accessories in an extreme form from this street. The 109 department at the shibuya street is one of the most flashy and commercial neighboring suburb of Harajuku street. Here the people act as major players in innovating novel and fashionable sensibilities which eventually become iconic in nature due to celebrities who follow it. In this street it is not normal for the fashion houses to give an opportunity to charismatic salesgirls as forecasters because they believe in formal training in the field. This poses as a difference between both the streets- the Harajuku and the Shibuya Street. The people who undergo a formal training can be positioned in the departmental stores as designers, merchandisers, sales person, stylists, models and marketers as per the qualifications they have achieved. Difference between shibuya and Harajuku Shibuya- here girls and boys in their mid teens and above shop for sexy fashion and do not wear cute fashions at all, unlike the Harajuku people. Here the youth is more fascinated and attracted to the fashion brands existing in the market and b the top models of sexy fashion magazines. The youth of Japan are known for trying hard to create ones own individuality through fashion and thus the youth on this street also abide by the same rule. They create their individual sense by dressing in a sexy manner but on their own terms and conditions. They pair up branded clothing together and I suppose that their disposable income would be higher than the shoppers at Harajuku. Not that I think that shoppers at Harajuku do not buy branded clothing as I also think that the Japanese youth saves money only to shop and nothing else apart from gadgets of course. Harajuku- here the groups or the individual youth follow a specific fashion style that has been adopted from the past like gothic- Lolita and punk. Here the youth is willing to buy clothes from the streets because they get inspired by musicians from the past and their fashion sense surrounds the trends that are ongoing and that are further merged with the fashions of the past. The street of Uhara on the Harajuku Street is called the black alley as it has casual clothes on its disposal. Lot of people here at Harajuku also get influenced by the kei culture which means doing something and thus like I said people here create their individual recognition through the clothes they wear but in a lot of difference than the youth at shibuya. They also get influenced by what they see I magazines and thus follow trends accordingly. Despite of the fact that there are differences in both these streets, people of Japan and the outsiders form a perception that these two streets have much more common factors than differences. Both these streets highly cater to the youth of today and equally the streets are flocked with these teens. The fashion differs in a very minute way but like I mentioned earlier, the impact of street fashion in Japan is ultimate and thus both streets also get inspired from each other. Japanese youth culture As any typical youth of any other country, there was need for a new identity among the youth who wanted to look separate from the ones who dictated by standard social norms. The Harajuku street fashion expresses the costumes the youth would wear on this street. Harajuku fashion is a form of self- expression and is a way to advertise a specific community identity. All the developments of recent Harajuku street fashion are done with guerrilla marketing. The limited edition along with the designers created an environment in which the Japanese kids have been able to co-opt foreign styles, creating something particular, and a kind of fashion nationalism. Shopping has always been an integral part of the Japanese characteristics and a particular way to assert identity among the youth. The development of youth culture has accelerated the rate of trend turnover in Japan. The youth of Japan are highly fashion conscious and would enjoy being cool despite being a nerd. The fashion oriented youth in America or Europe might just fall under the category of being playful and frivolous when it comes to fashion, but the kids in Japan are very serious about fashion. Their combinations and matches are chosen with deep insight rather than on impulse dressing. They treat fashion with a lot of respect, especially boys and thus there is a magazine dedicated only for the hairstyles for them. This means that even boys in Japan are highly conscious about what they wear and how they look. In Harajuku, clothing is a reaction to the immediate reality of the street. This is a democratic idolatry prevalent there. Celebrities, fashion icons, designers, stylists, shop staff, hair stylists and publicists enjoy a great deal of notoriety in this street. Photographers of huge Japanese fashion magazines like fruits and tunes are posed all along the street to capture the ongoing fashion adorned by the youth. On this street, the styles keep coming and going in a matter of flashes. The youth moves in and out of these styles with amazing agility. The fashion at Harajuku and Shibuya are highly distinct from each other in terms of fashion trends and styles though they are only two minutes away by train from each other. Takashi- Dori is another part of the Harajuku Street which catered to food items but eventually culminated into being a fashion product stores. The Harajuku street was born when the first boutique, late night restaurants and cafes opened in that are to give the people there the feel of becoming the most hep street in Tokyo. After the Olympics, the Harajuku influenced youth and began to develop a unique sensibility and stylishness that distinguished them from groups hanging out in Tokyos other shopping areas such as Ginza. Any and every one from a designer to makeup artists who wanted to become a part of Japans fashion industry flocked to Harajuku. The street offered a charged atmosphere that mesmerized the young men and women. The young designers collections were at least one-third copies of that seasons international designs, which were typically highly sought after by the youth in the domestic market. The collection would be easily mistaken for the overseas brands and thus would be sold in wholesale to small shops. To name a few brands that existed during the 1960s were Okawa, Comme des garcons, Yohji Yamamoto, Mastudas Nicole. These brands originally existed on the streets of Harajuku and then came out to be influential names in the world. As the Harajuku boomed, with the growing numbers of young designers manufacturers and retail outlets for this new fashion scene, the small labels into what came to be known as designer character by the mid 1980s. Harajuku still maintains its unique, close knit neighbourhood feel something that is extremely unusual for a Japanese city. Its identity is still about selling the Japans most modern culture, its trends, stylishness and a certain kind of dream- a sense of possibility. Japanese street fashion magazines Once upon a time it was the fashion magazines that ruled the countrys fashion, but today teenagers themselves create their own styles to make a fashion impression and are thus represented as fashion followers in the media. During this time there was a boom in the industry of media where street style magazines offered youngsters to recruit teenagers as editorial staff, just looking at the way they dress and carry themselves. The FRUiTS magazine that launched itself in 1997 was started to document the emerging street fashion movements which totally focused on the outfits of the wearer and the detail of the same, with minimum advertisements. The photos also gave out details of the wearer who was spotted wearing the fashion on the street. The business magazine named WIRED has had a regular column in its magazine since the time it started, about the Japanese Schoolgirl Watch, trying to follow up of their fads. SUBCULTURES Japanese street fashion and adaptations of its culture has been prominent among the youth of Japan since decades. There are many subcultures that the Japanese youth follow and each of them dress according to their own choice of the category they choose to dress like. The fashion districts of Harajuku, Ginza, Shinjuku and Shibuya have a huge number of youth who flock out there during weekends and pick out clothes from these streets. A few styles that the youth in Japan follow will be mentioned here; Lolita The Lolita style in general represents the world of childhood, the time before girls achieve their womanly sexuality Tanaka said, a Lolita fashion researcher. Lolita as a fashion sprung to the surface of Japanese streets in the late 70s and stayed on from then on. The inspiration has been taken from France and the United Kingdom with the touch of rococo and Victorian eras. The Japanese have adapted to these periods and brought down the fashion to being in the form of cuteness, positivity and pure class. Lolita is considered one of the most recognized forms of street fashion, not only in Japan but also in other parts of the world today. Large amount of people have followed it throughout the world today. This style came to be popular in the leading cities of Japan like Tokyo and Osaka where people accepted this fashion readily. The fashion in Lolita is pretty restricted unlike the other fashions like punk and Kawaii. The basis of all other fashions that emerged in Japan is taken from the Lolita fashion but with its own creative difference. There were many boutiques in Japan that started Lolita fashion as their core but went on to other conte mporary lines after a few decades. Some of these boutiques were- the stars shine bright and pink house. During the initial days of Lolita fashion emergence, the music groups who liked this fashion would promote it while they performed and thus this fashion started gaining popularity amongst the youth. Lolita, in USA connotes with being sexual but in Japan this fashion was not linked with looking sexy but it was mostly related to elegance and cuteness. This began as a street fashion nearly two decades ago but has now entered the mainstream movement of fashion and clothing by the youth. This fashion has also become popular and taken on the ramp which has made this style all the more famous to the outside world. The women who follow this fashion live in the world of fantasy and immaturity and refuse to grow into an adult which is taken as a rebel against certain age groups in the society. The Harajuku culture focuses on Lolita fashion as it draws a feminized aesthetic look from the Victorian dolls that are accessorized with ribbons, laces, embroidery, bonnets, corsetry, frills and ringlets in the hair. It is usually the females who make the Lolita fashion more predominant however there are few men on the streets of Harajuku who adopt the bloomers, bows and stockings which is an ideal dress code of Lolita men. Gothic Lolita It is one of the most famous among other Lolita fashions has been able to draw attention from other parts of the world. This kind of fashion has been inspired from the Victorian Goth style which is characterized by dark colours, bats, spiders and Goth icons. The Japanese, though being inspired by other cultures, make these fashions look original by adding a twist of Japanese culture in their dressing. In this fashion, the young girls pull off knee length skirts with petticoats underneath. Their blouses would have the look of Victorian era, having laces and ruffles on the hems. The look is complete with knee length socks paired with boots and accessories like bonnets and brooches. This style is clearly visible in the streets of Japan adorned by number of teenagers. This fashion is also seen at concerts and anime conventions throughout Japan and Europe along with USA in the frame. The market for this kind of clothing is increasing as there are a lot of girls sporting this look in America and Europe. In Japan, Goth is a very minor subculture with few followers, partly because the emphasis upon visual identity in Japanese youth culture makes other factors such as music and literature less important and perhaps this happens partly because Christianity and Germanic culture are not integral parts of society. Sweet Lolita It is more of a fantasy based dressing which is childlike and is connected to fairytale themes, baby animals and there is a lot of innocence in their dressing up. The most popular feature of sweet Lolita is the hello kitty which has pastel colours along with muted colours like pink, white and powder blue. This fashion is popularized as cute as it consists of large head bows, purses which look cute with pastels hues, parasols and stuffed animals which make the look more childlike and innocent. This is the exact opposite style from the classic Lolita and therefore it suits the younger generations more than the older ones. Since the followers of fashion are more from the younger generations, it is more likely that this fashion has more popularity than the classic Lolita look. Even the makeup is naturally toned which balances the outfit along with bouncy curls and stylishly tied up pony tail. The style of the sweet Lolita stands out as it is all about being pretty and modest. Wearing a b louse underneath the jumper is a must for a sweet Lolita dresser. This childlike innocence of the Lolita started in the 80s and was pioneered by many bands who were inspired by the bell shaped skirts which gave an aristocratic elegance to the wearer. The fabrics used in this style a variety of influences from the fruits, flowers and animals and accessories like bows, laces and ribbons. Many eatery places have sweet Lolitas as their mascots. This whole characteristic of being a Lolita is more about a lifestyle and being more feminine. Additionally, outfits will include things like gingham, colourful prints, lace, ribbons, and bows that emphasize cuteness above all other design elements. Often taking themes and references from Alice and Wonderland as well as imagery of cake and fruits, the design plays to a younger mentality. Shoes will also usually have a much shorter heel than most other Lolita styles because of that childlike nature, and jewellery is heavily influenced by fantasy themes, using cherries, hearts, cakes, ribbons, and bows for accessorization. Purses and bags are similarly catered to a younger mindset with stuffed animals and hearts for accessories. Punk Lolita It is a form of fashionable subculture in which teenagers dress mixing the punk look with the Lolita fashion. The silhouette of the original Lolita is intact while the colours and accessories differ. It also looks like a deconstructed and a crazy look but the youth who can carry it off well, do maintain it with a fashionable approach. They are heavily influenced by the western punk fashion but the Japanese have made it look cuter in a few aspects they adapted. It was a great roar during the 2000s along with other fashions like the gothic Lolita. This style is often more casual-looking than other Lolita styles. A typical outfit will have a mini top hat, a simple cut sew with a deconstructed Lolitaesque print, a pleated tartan skirt and chunky platform boots. Sometimes Punk Lolitas will be seen with nekomimi (cat ears), although its considered Cosplay by the majority of Lolitas. The overall look of this style is quite edgy and at the same time also cute. The influence of this style is taken from the standard punk style with hints of psychobilly. The color schemes that this style adheres by are rather in contrast to each other than a balanced color scheme black and red, black and white are the two major combinations worn by the youth who follow this style. Usually the western punk style has more of solid colors that represent the punk style but here in Japan prints such as checkerboards, diamonds, spider webs and leopard prints are considered for punk. Prints of roses, crosses and skulls are also popular amongst the wearers alo ng with a small amount of laces and frills attached to their outfits. Several fabrics are used to create layers which have on symmetry. Leather jackets and short skirts denote the look for punk- Lolitas. Punk Lolita is the only style among all the fashion prevalent in Japan that sports leg and hand warmers. The accessories donned by these fashion followers are chains, studded belts, spooky rivets, chokers and laces. Edgy bags with a plain surface would very well add to complete the punk look. There is a use of dark eye shadows, mascara and eyeliners with red or pink lipsticks to create a highlight in the all dark outfit. Classic Lolita It is one of the most traditional forms of Lolita fashions. The look is pretty mature and business like as it has colours like blue, green and red. The classic form of the Lolita fashion suits a wider age group and has more aspects of the Victorian era than any other form of Lolita fashions. This fashion is more about the floral patterns and looking classy rather than just being stuck on cuteness and bold colours. This is the main reason that it is easy for the other age groups to flaunt it. Kodona Lolita It means boy style version of Lolita. This fashion is inspired by the Victorian era boys who would dress up in prince pants which are Capri style pants cut off till the knee. Their shirts have a lot of detailing in it with laces while their accessories consist of top hats and knee length socks. Gyaru fashion It had originated in 1970s on the streets of Japan. This look was a huge rage among the girls as it focused on girly- glam style of dressing which broke all the rules of being pretty. Youngsters who followed these styles would wear man-made beauty such as wigs, fake eye lashes and nails. Not all the people who followed this kind of fashion dressed in a proactive manner, it generally varied on the choice of people who adapted only half of what this fashion consisted of. Gyaru means gal or girly in Japanese language. Though it is altogether a different subculture they have a signature look which comprises of big hair which are usually coloured slightly or curled. There is a use of circle lenses, false eye lashes and elaborately designed nails. They dress in a very trendy manner with clothes and makeup like that of a teenager in Japan. This style is also accepted by most movie stars and is often displayed in their movies as well. To imitate the Californian Barbie, which is darker than the normal Barbie, some of the followers of Gyaru even tend to tan themselves. The Gyaru fashion is also described as a prostitute chic look which comprises of wearing hot pants, platforms and over dramatized makeup. This fashion has a thin line between ugly and beautiful and has been able to separate the young women of Japan from their traditional and feminine concepts. It could grant them ownership of their self-image, provide confidence in the male-dominated public sphere where they were encouraged to be modest and acquiescent, and allow strong bonds of female alliance. Ganguro fashion It became popular among the Japanese girls in the 90s and rose to popularity in the 2000s. This fashion includes bright clothing, mini-skirts and tie-dyed sarongs. Ganguro in Japanese means black-face and this style has a peculiar style dyeing hair. The streets of shibuya and Harajuku were filled with this fashion. The look is complete if the hair is bleached completely with a deep tan skin tone along with fake lashes, white and black eye liner. The accessories stand out from the rest of the fashions and it includes bracelets, earrings, necklaces, rings and platform heel shoes. Ganguro magazines were issued where fashions of deeper tans, white lipstick and multicoloured pastel eye shadows in metallic shades were promoted. There was no specific reason that this style came into the market but it is vaguely said that the girls during those years were infatuated with the styles of Janet Jackson or perhaps Naomi Campbell. It was therefore also said to be racist in nature. Ganguro has been identified as a new fashion style imitating certain hip hop outward physical features, such as blackened faces and necks with shimmering makeup, blond or white hair, boots with solid platform soles, and bright colored tight miniskirts. As commonly recognized, such an imitation is in fact an open expression of individuality, freedom, and sexuality. There have been studies which say that Ganguro style of Japan is influenced by the hip hop culture of the west. It is also more than just the style of dance. For Japanese it is an expression to identify oneself from the standard social Japanese cultures. Ganguro is not an isolated social phenomenon, but an impact exerted by hip hop culture upon the Japanese young generation. The other nations have taken the hip hop dance, music and lyrics as an inspiration but for the Japanese it was about taking the look. This is how we know that the Japanese people are way ahead in fashion and adaptations of cultures. A lot of speculations have been made as to from where this style is being taken up from. Some say that teenage girls have adapted this fashion only because they want to rebel against wearing uniforms in order to express their individuality. Some say that there were singers who got popular wearing this style, and thats the reason the youth adapted to it. Although Ganguro as a fashion style does not fit well with traditional Japanese social standards and cultural values, it becomes popular among some girls who are just approaching adult life. Many non-Ganguro girls and boys readily accept some of the Ganguro elements, and fearing exclusion, some may often conform to the style due to peer pressures. Ganguro girls have made their own choice to not follow the pack but, instead, they have chosen a carefree and open approach to living for the moment and for escaping the feelings of being ignored or neglected at home and isolated, bullied or depressed at school. As one of the hip hop characteristics, a carefree life style is the stimulus for Ganguro girls to be largely unconcerned with money and material gain. Like all individuals, Ganguro girls want to enjoy life. They prefer to wear a flamboyant outfit and hang out with their friends for fun instead of struggling with their compelling school tasks or boring jobs.  Ã‚  Ã‚   Some researchers in the field of Japanese social and/or studies believe that Ganguro as a fashion style is the younger generations revenge against traditional Japanese society; others believe Ganguro is promoted by those who intend to change the peripheral female position in Japanese society; others believe that it is some Japanese girls explicit self-expression of sexual attractiveness; others believe that it is just some Japanese girls imitation of some elements of an African womans appearance to be a woman, and still others believe that it makes girls  Kawaii  (cute) or cool because it makes them look different from others.

Compare and contrast the variety of attitudes to marriage as expressed

Compare and contrast the variety of attitudes to marriage as expressed by different characters in Pride and Prejudice. Pride and Prejudice is one of the most famous novels in the history of English Literature. Written in the year of 1813 by the very well known author, Jane Austen, whose novels all examine the nature of love. The general tone of the novel is light, but serious. Pride and Prejudice is a story that focuses on the life of marriage, it is full of love. Money and wealth is also a main aspect of the book. Marriage in Pride and Prejudice is acknowledged in that a single man in possession of a good fortune must be in want of a wife. The first sentence of Jane Austen's Pride and Prejudice could not have better prepared the reader for the rest of the novel. The thread that sews together the lives of all the characters in the novel is the establishment of marriage. Jane Austen uses the Bennet family of Longbourn to illustrate the good and bad reasons behind marriage. Mrs. Bennet is an irritating woman whose main goal in life is to get her five daughters married. It might be correct in assuming that she felt social and financial pressure to do so. Her husband's estate was entailed to his nephew, Mr. Collins, when Mr. Bennet was to pass away. Therefore, Mrs. Bennet wanted her daughters to have financial stability elsewhere in case of their father's death. In the time period of this story there was very little social acceptance of women who were single their whole lives. For the most part, women could not acquire money on their own without inheriting or marrying into good fortune. Women who could not find a husband were often referred to as â€Å"old maids† and lived their whole lives with their p... ...daughters were pleasant and appear to be ideal. Jane had longed for Mr. Bingley for quite a while. Bingley was handsome, rich, kind, and well liked. He and Jane shared many conversations and had complimentary personalities. They were pleasantly matched and I believe that they shared a happy life together. Elizabeth (the main character in the novel) and Darcy's marriage was an excellent match. Though she thought him a cold, aloof snobbish man at first, this soon evolved into something else, it was love. They were equal in intellect, had physical attraction and deep love for one another, financial security, romance, and companionship. They are the two I believe would be most happy in life. Jane Austen wanted the reader to know that marriage should be approached as a package deal - a package of love, financial stability, physical attraction, and happiness.